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PRODUCT STRATEGY · UX DESIGN · 2026

Phantom From wallet to everything app

The wallet people know, ready for more of their everyday lives.

Phantom already gives people a home for their onchain assets. The next opportunity is to become a destination for what people want to do with their money. Ghost brings that ambition into a familiar consumer experience alongside the existing Wallet, connecting financial capabilities with shopping, discovery and services.

By bringing more everyday activity into Phantom, Ghost creates more reasons to return and new opportunities for businesses to reach people where they already hold and use their assets.

A new front door for consumers, a marketplace for businesses and builders, and the foundation for an onchain everything app.

01

Protect the Foundation

Keep Phantom's established Wallet experience, identity and onchain capabilities intact.

02

Expand the Audience

Give a broader consumer audience a familiar way to discover, understand and use.

03

Expand the Platform

Extend Phantom from financial actions into commerce and services, creating new reasons for consumers, builders and businesses to participate.

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